Design consists of basic elements and principals used
to visually communicate a desired message to a target audience. These are
called the elements and principals of design. Designers use a process of
stages from start to finish of creation of a composition. This process is
called the design process. Each message of a design serves a purpose to
educate, persuade or inform the viewer. One of the important elements of
design is color. A color scheme can be derived from a color wheel. The main
focus of this web site is to introduce the basic elements and principals of
design and the color wheel.
Design process, principals & elements
design process
elements
principals
1. Research
2. Thumbnails
3. Roughs
4. Comprehensives
5. Presentation
6. Final
1. Line
2. Shape
3. Form
4. Texture
5. Value
6. Space
7. Color
